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Why Facebook Ads? 1. There are roughly 3 billion active monthly users on Facebook. It's widely used by a broad range of audiences, including digital marketers, entrepreneurs, and brand owners. Therefore, it is a good platform to drive targeted traffic. Unlike other social media platforms, such as Snapchat, TikTok, and, to a lesser degree, Instagram, Facebook is used by people of every age, country, and walk of life, from Californian teenagers to Nicaraguan grandmothers. If the person that could be interested in your product exists on this planet, you will certainly find them on Facebook. 2. Facebook Ads can be a powerful and effective tool for growing traffic and conversions due to their smart algorithm. In brief, Facebook's algorithm uses advanced machine learning to personalize each user's feed in a way that makes them spend as much time on the platform as possible in order for them to see more ads. What this means for you is that Facebook will do everything it can (which is quite a lot) to deliver your product's ads to the audience that is most likely to engage with them. 3. Not only can you run Facebook Ads but also Instagram Ads. It has become more convenient to run them both since the corresponding social media platforms are managed by an individual platform – Meta for Business. Therefore, if you are already considering promoting your products on Facebook, there is no reason why you should not try to kill two birds with one stone by running your ads on Instagram as well. Even if you are currently unwilling or unable to promote your products on two platforms at once, the ease with which you can extend over to Instagram in the future is certainly something worth thinking about. 4. It is generally easier and faster to start marketing your products on Facebook than on other PPC platforms. Differently from something like Google's Shopping campaigns, which can require a rather lengthy setup with a product feed, the only things you need to start a basic Facebook marketing campaign are a few images of your product, some creative inspiration, and knowledge of what you are doing. In 80% of cases, this is enough to start seeing results rather soon. 5. Great visual representation of your products. Compared to Search, Display, and Shopping Ads offered by Google, Facebook Ads use slightly more screen space. On top of that, Facebook's policies for product images are much less restrictive, allowing you more room for creativity in your ad copies. For example, you can use any background you want in your Facebook Ads campaigns or simply display your products in their natural environment, while Google would force you to display them against a plain, boring, white background.