Most important decision moving all ads to UAWC. They increase ROAS from 3.5 to 6.5 and expanded us into Snapchat, Google & Pinterest.

They also dramatically increased turnover and profitability. If you have a winning product and run all the adverts yourself you should consider hiring an ad agency. They made my life so much easier allowing me to focus on improving the product / customer experience. The spike in refunds was related to a bad batch of orders that got sent out that all had to be refunded (this highlighted the importance of quality control in with your supplier) If you want more information on anything just put it in the comments I am also happy to recommend the ad agency I use for my stores.